Back in February, Britain's advertising standards watchdog dismissed complaints that a Virgin Atlantic ad, celebrating the company's 25th anniversary, was sexist. The ad features Virgin Atlantic cabin crew dressed in striking red outfits, attracting the attention of everyone in the airport. Set to Frankie Goes to Hollywood's 'Relax', the 90-second commercial shows the airline's first flight in 1984. The ad has been shown frequently ever since (to the growing annoyance of some).
Despite this earlier absolution however, what Virgin Atlantic is trying to say about its cabin crew still remains a bit of a mystery. The song is famous for the sexually suggestive lines: Relax don't do it, When you want to suck to it and But shoot it in the right direction, Make making it your intention-ooh yeah. These led to Radio One DJ Mike Read's refusal to play the song and to a subsequent ban by the BBC.
Searching the internet it is easy to find interpretations of the song. On Yahoo Answers there are quite a few:-
'I believe it is about sex, that in the moment of climax to relax a bit and not cum, because once you cum then its over for awhile' - Yahoo Answers
'It's about masturbation' - Yahoo Answers
'It's a mantra for male porn stars; gotta stick it through' - Yahoo Answers
'Its about sucking rice through a straw.' (This might or might not be a euphemism).
Is it possible, one wonders, for travellers on Virgin Atlantic to be able to bend the ears of the cabin crew and perhaps obtain a somewhat more definitive interpretation of this classic eighties hit song?